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6 Strategies to Stay Relevant in the Healthcare Tech Industry

Technology is advancing at an unprecedented pace, and it can be challenging to keep up with the latest in the healthcare tech industry. With so much information available, it can be overwhelming to know where to start.

The good news is that there are several strategies you can use to stay relevant within the health tech field. In this article, we’ll provide tips on how to stay up to date with the latest trends and technologies and offer insights on how to remain competitive in this rapidly changing landscape.

Here are some tips to help you stay up to date with the latest trends and technologies in the healthcare tech industry:

1. Set up Google alerts

You can set up Google alerts for specific keywords related to your niche in the healthcare tech industry. This way, you’ll receive notifications whenever there’s a new development or trend in the industry.

2. Follow thought leaders on social media

Follow industry experts and thought leaders in the healthcare niche on social media platforms like LinkedIn and Twitter. This will help you stay informed with relevant content from people you trust. Some of the folks we follow include:

  • João Bocas: a digital health influencer and thought leader who specializes in wearable technology and digital health innovation.

  • Hilary Coles: Co-Founder and SVP of Brand and Innovation at Hims & Hers

  • Renee Yao: leads a team overseeing 2500 healthcare and life sciences AI startups

  • Tom Lawry: global AI consultant in healthcare, keeping the pulse on the future of AI in medicine

  • Jan Beger: Senior Director at GE Healthcare, Europe

  • Jessica DaMassa: Producer and host of 'WTF Health - What's the Future, Health?' She talks to health tech insiders about the innovations and new business models that are transforming health and the healthcare industry

3. Read industry publications

Subscribe to industry publications like Healthcare IT News, Healthcare Innovation, and Healthcare IT Today. These publications provide insights into the latest trends and technologies in the healthcare tech industry.

4. Attend industry conferences

Attend industry conferences and events to learn about emerging trends and technologies. These events provide an opportunity to network with other professionals in the industry and learn from experts. Some of our favorites include:

  • ViVE: This conference focuses on business transformation in healthcare and aims to bring together digital healthcare leaders and business executives to understand, impact, influence, and innovatively shape the future of health information technology.

  • HIMSS Global Health Conference & Exhibition: This conference is focused on bringing together healthcare industry professionals from around the world to meet and learn from experts while discovering innovative tech products and solutions that support the transformation of the health ecosystem through information and technology.

  • DMEA Best of Digital Health: This conference is one of Europe’s most important digital health conferences and trade fairs. It offers a wide range of opportunities for intensive exchange, targeted networking, and effective customer acquisition.

5. Talk with your colleagues

Engage in discussions with your colleagues and peers in the industry. This will help you stay informed about the latest trends and technologies in the healthcare tech industry. You can even go through your Linkedin connections to see what your old colleagues are up to. Grabbing a coffee before work or jumping on a quick call to catch up can help inspire new ideas and collaborations.

6. Ask leadership for help

Healthcare tech companies can help their employees stay current by investing in training programs (either internal, online or through a local university) that can help provide you with the skills and knowledge they need to succeed. Make a case for ongoing education that is relevant for your company! By providing these opportunities, healthcare tech companies can help their employees feel supported and empowered to grow both personally and professionally, which will ultimately impact the company’s bottom line.


How to Stay Relevant? You're on the Right track!

how to stay relevant at work

Staying current with the latest trends and technologies in the healthcare tech industry can be challenging, but it’s essential to avoid becoming obsolete.

We hope you find these tips helpful! If you’re interested in booking a strategic marketing consulting session to help move the needle for your organization, please let us know.


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